DXR Appointed Exclusive Agent for One by Preston Meydan Project

Dubai-based DXR has been appointed as the exclusive sales agent for 'One by Preston,' a new residential project located in Meydan, Dubai. The agreement grants DXR the sole rights to manage sales operations for the development across the UAE and broader regional markets, signaling a shift in how boutique luxury properties are brought to market. Project Scope and Location One by Preston is situated in the Meydan area, a district that has seen consistent demand due to its proximity to Downtown Dubai and the Ras Al Khor Wildlife Sanctuary. The development comprises limited residential units designed to cater to high-net-worth investors and residents seeking modern amenities within an established equestrian and leisure hub. DXR will oversee the end-to-end sales cycle, including investor relations, lead management, and closing transactions. This appointment consolidates marketing efforts under a single entity, a strategy increasingly used by niche developers in Dubai to maintain pricing consistency and brand integrity during the launch phase. Regional Expansion and Investor Outreach The mandate extends beyond the UAE, with DXR tasked with securing buyers from key GCC markets and…