Unifonic Acquires Segmentify to Launch Autonomous AI Marketing Across MENA

Saudi-based customer engagement platform Unifonic has acquired Segmentify, an AI-driven personalization firm, to launch autonomous marketing solutions across the Middle East and North Africa (MENA). The acquisition merges Segmentify’s real-time predictive tools with Unifonic’s conversational communication channels to deploy what the company describes as "agentic marketing." Autonomous AI and Real-Time Personalization The integration focuses on developing autonomous marketing agents capable of engaging and converting customers at scale. By combining Unifonic’s messaging infrastructure with Segmentify’s machine learning algorithms, the platform will offer automated personalization that reacts to user behavior in real-time. This technology allows businesses to provide tailored product recommendations and customer support across various digital touchpoints without manual oversight. The acquisition addresses the growing demand for highly personalized e-commerce and digital banking experiences in the MENA region. Segmentify’s expertise in tracking user intent will now power Unifonic’s conversational AI, enabling brands to move beyond generic messaging to behavior-based outreach.…