STORY Hospitality Joins Global Hotel Alliance to Expand Loyalty Network

Abu Dhabi-based STORY Hospitality has joined the Dubai-headquartered Global Hotel Alliance (GHA), integrating its portfolio of boutique properties into the GHA DISCOVERY loyalty program. The move allows the hotel group to leverage a global network of 40 independent brands and over 800 hotels across 100 countries. Integration with GHA DISCOVERY By joining the alliance, STORY Hospitality’s flagship properties, including STORY Seychelles and Cue Podgorica in Montenegro, are now part of the GHA DISCOVERY loyalty ecosystem. This provides the group’s guests access to a platform serving 28 million members worldwide. Members can now earn and spend Discovery Dollars (D$), the program’s digital rewards currency, at STORY-managed locations. The partnership targets an increase in cross-brand revenue and digital engagement for STORY Hospitality. The GHA platform recorded over $2.3 billion in total revenue in 2023, driven largely by the growth of its multi-brand loyalty model. For STORY, the integration provides immediate access to a massive database of high-net-worth travelers without the overhead of maintaining an independent global loyalty infrastructure. Portfolio and Strategic Reach STORY…