Sheikh Mohammed Launches 'Dubai-it' Campaign to Drive D33 Economic Goals

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has launched the "Dubai-it" campaign to support the objectives of the Dubai Economic Agenda (D33). The initiative serves as a strategic platform to reinforce the emirate’s position as a global hub for business, innovation, and talent. Driving the D33 Economic Agenda The "Dubai-it" campaign is integrated into the D33 framework, which aims to double the size of Dubai’s economy by 2033. The agenda targets a total economic output of AED 32 trillion over the next decade, focusing on foreign trade, digital transformation, and the attraction of skilled professionals. By highlighting the city's infrastructure and ease of doing business, the campaign seeks to increase foreign direct investment (FDI) to an average of AED 60 billion annually. Central to this strategy is the expansion of Dubai’s trade network to include 400 new cities globally. The campaign emphasizes the city’s readiness to host major international corporations and startups, providing a regulatory environment designed for rapid scaling and global market access. Strategic Talent Acquisition Beyond economic metrics, the…