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NEXEL by Logic Expands AI Strategy Services Across GCC and MENA Markets
By 19Network Editorial Team · Jun 22, 2026 · 2 min read
NEXEL by Logic scales its digital transformation and AI services to meet rising demand in Saudi Arabia and the UAE.
NEXEL, the digital and technology arm of regional management consultancy Logic, has announced an expansion of its AI-driven strategy and technical services across the GCC and MENA regions. The move follows a surge in demand for integrated digital transformation solutions as regional governments and private enterprises shift toward data-centric operational models. \n\n Strategic Focus on AI and Data Engineering \n The expanded service portfolio focuses on bridging the gap between high-level business strategy and technical implementation. NEXEL’s operations now prioritize three core pillars: AI strategy, data engineering, and the deployment of intelligent automation tools. By integrating these services, the firm aims to provide clients with the infrastructure necessary for predictive analytics and real-time decision-making. \n Logic Consulting, which has operated in the region for over 25 years, established NEXEL to address the specific technical requirements of digital scaling. The division currently serves a diverse range of sectors, including retail, manufacturing, and public services, with a specific focus on the Saudi Arabian and UAE markets. \n\n Regional Digital…