MYCRANE Expands Saudi Commercial Team to Support Infrastructure Growth

Dubai-based digital crane rental platform MYCRANE has confirmed the expansion of its commercial leadership team within Saudi Arabia. The move targets the increasing volume of heavy-lift requirements across the Kingdom’s construction, energy, and infrastructure sectors. Scaling Operations in the Saudi Market The company, which operates a specialized B2B marketplace for the crane industry, is increasing its on-ground presence to manage rising demand from contractors and project developers. By strengthening its commercial division, MYCRANE aims to digitize the procurement process for heavy machinery, moving away from traditional, offline negotiation methods that often lack price transparency. The Saudi Arabian market currently hosts several massive developments, including NEOM and the Red Sea Project, alongside infrastructure upgrades in Riyadh and Jeddah. These projects require substantial lifting capacity and specialized equipment, such as crawler and mobile cranes. MYCRANE’s digital platform allows users to submit detailed rental requests and receive comparable, structured quotes from a network of verified lifting equipment providers. Regional Strategy and Digital Adoption…