Jordan Tourism Board Hosts Brazil Reception to Expand South American Market Reach

The Jordan Tourism Board (JTB), in coordination with the Jordanian Embassy in Brasilia, hosted a high-level reception in the Brazilian capital to mark the 80th Independence Day of the Hashemite Kingdom of Jordan. The event serves as a strategic effort to increase Jordan's visibility in the South American travel market and strengthen bilateral diplomatic ties. Held under the patronage of Maen Masadeh , Jordan’s Ambassador to Brazil, the reception was attended by Brazilian government officials, tourism sector stakeholders, diplomatic corps members, and media representatives. The gathering focused on positioning Jordan as a primary destination for Brazilian travelers seeking cultural, religious, and historical experiences. Expanding Bilateral Tourism Ties Ambassador Masadeh addressed the assembly, noting the growth of cooperation between Jordan and Brazil. He detailed the diversity of Jordan’s tourism portfolio, which includes archaeological sites, religious landmarks, and medical tourism facilities. The event provided a platform for Jordanian officials to engage directly with Brazilian travel agencies and tour operators to facilitate new partnerships. The JTB’s participation in the…