Ipsos Survey Finds 80% AI Awareness in UAE and KSA as Technology Becomes Daily Tool

Artificial intelligence has transitioned from a niche technical curiosity to a staple of daily life in the GCC, according to new research from global market research firm Ipsos. The report, titled "AI: From Curiosity to Daily Companion," indicates that awareness and integration of AI tools in the UAE and Saudi Arabia significantly outpace global averages. Regional Adoption and Awareness The survey reveals that over 80% of residents in the UAE and Saudi Arabia are now aware of AI technologies. This high awareness translates into frequent use, with approximately 50% of respondents in these markets interacting with AI-driven tools on a weekly basis. The adoption is primarily driven by applications in professional environments, educational support, and creative content generation. In the UAE, public sentiment toward the technology remains notably positive. While global optimism regarding AI sits at 54%, the figures for the UAE and Saudi Arabia exceed 70%. Users in the region cite increased efficiency and the automation of repetitive tasks as the primary benefits of the technology. Workforce Impact and Sentiment Despite the rapid adoption, the report highlights a dichotomy in…