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FREELANDER 8 Debuts at Abu Dhabi Investment Forum in Shanghai Ahead of Official Abu Dhabi Launch
British premium intelligent all-terrain brand marks a key step in its global expansion, with the Middle East named as its first strategic launch market
By 19Network Editorial Team · Jun 13, 2026 · 3 min read
FREELANDER 8 made its first public appearance at the Abu Dhabi Investment Forum in Shanghai, ahead of its official Abu Dhabi launch, marking the Middle East as the brand’s first strategic international market.
FREELANDER 8 made its first public appearance at the Abu Dhabi Investment Forum held at The Peninsula Shanghai on June 11, 2026, marking an important milestone for the premium new energy vehicle segment. The showcase comes as FREELANDER prepares for its Middle East brand launch in Abu Dhabi. As one of the first international high-level investment forums to feature the vehicle, the event represents a significant step in FREELANDER's global journey, with the Middle East identified as its first strategic launch market. Lucia Mao, CEO of FREELANDER International, delivered a keynote address to senior officials during a closed session, highlighting FREELANDER's positioning as a British premium intelligent all-terrain brand co-created by Jaguar Land Rover and Chery. The brand builds on the heritage of the iconic nameplate first introduced in 1997. Jaguar Land Rover leads the design direction, while Chery brings advanced new energy technologies and global supply-chain integration. This collaboration brings together British design, intelligent innovation and authentic all-terrain capability. During the forum, the FREELANDER International leadership team engaged with senior stakeholders…