UAE
Firoz Merchant Establishes Dh1 Million Fund for Dubai Road Crash Victims
By 19Network Editorial Team · Jun 11, 2026 · 2 min read
Firoz Merchant, founder of Pure Gold Group, pledges Dh1 million to cover medical costs and repatriation for Dubai road crash victims.
Dubai-based businessman Firoz Merchant has established a Dh1 million relief fund to provide financial assistance to the victims and families of a recent fatal road accident in the emirate. The founder of Pure Gold Group confirmed the pledge will address immediate costs associated with the tragedy, including medical expenses and the repatriation of remains. Financial Aid Distribution The Dh1 million fund is designated to support the families of those who died in the collision, as well as survivors requiring long-term medical care. Merchant stated that the priority is to alleviate the financial burden on the relatives of the deceased, many of whom were the primary breadwinners for their families abroad. The assistance will be coordinated with relevant local authorities to ensure the funds reach the intended recipients directly. The businessman, known for his long-standing philanthropic work in the UAE, has previously spent millions of dirhams to secure the release of insolvent prisoners by clearing their debts. This latest initiative focuses specifically on the sudden financial crisis faced by families following a high-casualty road incident. Incident Context and Response The move…