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Ferrari Unveils Luce — Brand's First Fully Electric Car at $640,000 Co-Designed with Jony Ive — Deliveries Begin Late 2026 as EV Push Continues
Ferrari enters EV market with five-seater Luce priced at €550,000 ($640,000), designed with Apple's former design chief Jony Ive at LoveFrom; production begins late 2026, US launch Q2 2027 as luxury EV demand grows
By 19Network Editorial Team · Jun 2, 2026 · 5 min read
Ferrari has officially unveiled the Luce, the Italian luxury automaker's first fully electric vehicle, representing a high-stakes pivot into the electric car market with a €550,000 ($640,000) five-seater co-designed with Apple's former design chief Jony Ive.
Ferrari today unveiled the Luce, its first fully electric car, designed with help from Apple's former design chief Jony Ive and his creative collective LoveFrom. The $640,000 five-seater represents Ferrari's most significant technological shift since the company's founding, marking the brand's entry into the electric vehicle market that has increasingly dominated luxury automotive innovation. "Designed with Sir Jony Ive and Marc Newson at the creative collective LoveFrom, a singular design language unites the exterior, interior, and interface with clarity and refined simplicity throughout," said Ferrari's leadership. The Luce's pricing at €550,000 ($640,000) positions it as one of the most expensive production electric vehicles globally, targeting ultra-wealthy families seeking Ferrari's performance and prestige in electric form. The five-seater configuration marks Ferrari's first family-friendly vehicle, aiming to appeal to buyers who previously dismissed Ferrari as impractical for daily use. This strategic expansion targets deep-pocketed families while maintaining Ferrari's performance reputation and exclusivity brand positioning. Jony Ive's involvement represents a major…