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Ferrari Luce Gets Slammed as 'Dull' — Brand's First $640K EV Designed by Jony Ive Breaks Rules

Ferrari's first fully electric car, the $640,000 Luce co-designed with Jony Ive, breaks Ferrari rules with glass-heavy body, 1,035 HP, four motors, rear-hinged doors, five-seat family layout

By 19Network Editorial Team · Jun 4, 2026 · 5 min read

Ferrari Luce Gets Slammed as 'Dull' — Brand's First $640K EV Designed by Jony Ive Breaks Rules

Ferrari has unveiled its first fully electric car - the $640,000 Luce, co-designed with Apple's former design chief Jony Ive, breaking every Ferrari rule with glass-heavy body and five-seat family car layout instead of two-seater sports car.

Luxury sports car maker Ferrari has unveiled its first fully electric car - the $640,000 Luce, co-designed with Apple's former design chief Jony Ive. The electric vehicle represents Ferrari's most controversial design decision, breaking traditional Ferrari rules with its glass-heavy body, over 1,000 horsepower, quad motors, rear-hinged doors, and five-seat layout instead of the brand's signature two-seater sports car configuration. The Luce's pricing starts at €550,000 ($640,000) in Europe, with production set to begin in late 2026. The car will launch in the U.S. in the second quarter of 2027, marking Ferrari's entry into electric vehicle market that has increasingly dominated luxury automotive innovation. Ferrari turned to outside design firm LoveFrom, led by product-design superstars Jony Ive and Marc Newson, to shape the Luce's exterior and interior design. The electric power source, Ferrari-engineered motors and advanced drivetrain affords a radically new architecture that uniquely combines extraordinary performance with practical five-seater family layout. This design choice breaks Ferrari's traditional two-seater sports car formula, aiming to appeal to families with deep…