Dubai Sets Four Tourism Pillars to Double Economy Under D33 Agenda

Dubai is targeting a significant increase in international visitor volume and economic contribution as part of a four-pillar strategy to double the size of its economy by 2033. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), outlined the objectives designed to secure the emirate’s position among the top three global cities for business and leisure. Strategic Pillars for Growth The roadmap focuses on four primary objectives: increasing visitor volume, maximizing the economic value each tourist brings, attracting global talent to the hospitality sector, and ensuring long-term resilience through market diversification. These goals are central to the Dubai Economic Agenda D33, which aims to add AED 32 trillion to the economy over the next decade. Dubai recorded 17.15 million international overnight visitors in 2023, representing a 19% increase from the previous year. To maintain this momentum, the strategy shifts from mere arrival numbers to enhancing the total spend per visitor, thereby increasing tourism’s direct contribution to Dubai’s Gross Domestic Product (GDP). Market Diversification and Talent Sustainability and resilience are being…