Dubai DET and Google Launch Digital Initiative for F&B Sector

The Dubai Department of Economy and Tourism (DET) has partnered with Google to launch a digital initiative designed to enhance the online presence of the city’s food and beverage (F&B) sector. The program focuses on equipping local restaurants and cafes with tools to reach a wider audience through Google Search and Maps. Digital Integration for Local Eateries Under the new collaboration, Google and DET will provide training and resources to F&B business owners, specifically targeting small and medium enterprises (SMEs). The initiative facilitates the creation and optimization of Google Business Profiles, allowing establishments to share real-time updates, menus, and booking options directly with users. Data from the DET indicates that a significant percentage of dining decisions in Dubai are influenced by digital discovery. By streamlining how local businesses appear on global search platforms, the partnership aims to increase footfall and digital engagement for home-grown brands and international chains operating in the emirate. Supporting Gastronomy Goals This digital push follows Dubai’s broader strategy to establish the city as a leading global gastronomy hub. The initiative…