du cuts mobile plan prices by 50% for back-to-school season

UAE telecom operator du has introduced a suite of back-to-school promotions on Friday, 21 August, offering discounts of up to 50 per cent on mobile and home connectivity services. The campaign arrives as students and families across the Emirates prepare for the start of the new academic year. Mobile Plan Discounts and Data Bonuses Under the new promotion, customers subscribing to selected Power Plans will receive a 50 per cent discount for a duration of six months. For users on annual prepaid Flexi plans, du is offering an additional 60GB of mobile data to facilitate connectivity for students and professionals commuting within the UAE. The telecommunications provider has also reduced rates for home connectivity. Residents can access a 20 per cent discount on Home Fibre plans, while Home Wireless plans are currently offered at a 10 per cent reduction. These price adjustments target the increasing demand for high-speed home internet required for remote learning and digital assignments. Hardware and Accessory Offers Beyond service plans, du confirmed that the back-to-school promotion includes price reductions on a range of devices and accessories. While specific models were not listed in the initial announcement, the discounts are intended to lower the entry cost for hardware essential for the academic term. The timing of the release on 21 August aligns with the peak shopping period ahead of the reopening of schools. As digital platforms become integral to the UAE education…