Brand Dubai Launches Summer #DubaiDestinations Campaign to Promote Indoor Leisure

Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has launched the summer edition of its #DubaiDestinations campaign. The initiative, which runs through the end of August, centralizes information on the emirate’s indoor leisure activities, water-based attractions, and seasonal staycation offers for residents and international visitors. Interactive Guides and Digital Resources The campaign utilizes a series of interactive digital guides designed to help users navigate the city’s summer offerings. These resources categorize locations into several themes, including indoor theme parks, climate-controlled edutainment centres for children, and specialized summer camps. The guides are accessible via Brand Dubai’s digital platforms and are updated periodically to include new seasonal promotions and site openings. The summer phase specifically highlights Dubai’s extensive network of indoor sports facilities and gymnasiums, catering to the growing demand for climate-resilient fitness options. It also lists public and private beaches that offer night swimming, a feature recently expanded by Dubai Municipality across several coastal locations including Jumeirah 1,…