Bhima Jewellers opens Dubai and Sharjah showrooms to expand UAE retail footprint

Bhima Jewellers opened two new showrooms on Monday, 24 August 2026, at Lulu Hypermarket locations in Dubai and Sharjah. The expansion includes new outlets on the second floors of Lulu Al Barsha and Lulu Muweilah, targeting high-traffic residential and commercial zones in both emirates. Retail Expansion in Dubai and Sharjah The Sharjah branch at Lulu Muweilah was inaugurated by Praveen Kumar Shetty, Chairman of Fortune Hotels, alongside members of the Bhima family. Simultaneously, the Al Barsha showroom in Dubai opened with Salim M.A., Group Director of Global Operations at Lulu Group International, serving as the guest of honour. These openings bring the retailer's inventory of antique jewellery, diamonds, and contemporary designs to a broader demographic in the Northern Emirates and Dubai. Abhishek Bindumadhav, Managing Director of Bhima Jewellers, stated that the expansion is driven by customer demand for transparent pricing and diverse product offerings. The new locations feature specific sections for premium antique pieces, traditional jhumkhas, and trend-led contemporary collections. Incentives and Future Growth To mark the launch, the retailer announced a 50% discount on making charges for gold, precious, and studded jewellery. Additionally, customers receive 50% off making charges for diamond and uncut jewellery, coupled with a 35% reduction on diamond value. These promotional rates are intended to drive footfall during the initial opening phase at the new Lulu…