Ahmad Al-Akhras Scales UAE Health Platform via RTA and Police Partnerships

Ahmad Al-Akhras, a Palestinian expatriate and founder of the wellness platform Fitze, is expanding community-driven health initiatives across the UAE. The mobile application, which incentivizes physical activity through a rewards-based system, has secured partnerships with major entities including the Dubai Roads and Transport Authority (RTA) and Dubai Police to integrate fitness into daily urban life. Data-Driven Health Incentives The platform operates by converting physical steps into digital "coins," which users can redeem for discounts and products at over 100 outlets across the UAE. Recent data indicates the app has recorded billions of steps from its user base, aiming to address sedentary lifestyle challenges common in the region. Al-Akhras launched the venture to bridge the gap between digital engagement and physical health, focusing on measurable community impact rather than traditional fitness tracking. In 2023, the platform played a central role in the Dubai Fitness Challenge (30x30), facilitating corporate competitions that tracked the activity levels of thousands of employees. By gamifying movement, the initiative has attracted a diverse demographic of users, ranging…